I joined the India 2012 program for several reasons. As a Global Management Concentration, focus has been drawn towards the developing countries of B.R.I.C. (Brazil, Russia, India, and China). I feel that I need international experience in order to make myself more attractive to firms I want to work for. As a result, coupled with my interest of their culture, before I graduate I wanted to visit China.
While applying to study abroad in China, I found out about this program and I thought it would be a great chance to visit another of the BRIC countries. I had heard nothing but good things about the program, and it just seemed to fit. It would be a good chance to see how I would react and adapt to a new culture; professor Gupta was my professor last semester so, I felt comfortable going on the trip. In addition, I would receive credits for this course.
My take away from this course has exceeded my expectations. I have seen firsthand the lay of the land, and what problems the country is facing. Whether it is infrastructure, education, or any other sector, opportunities are in abundance in India. Something I realized during my time here is that you don’t need to completely reinvent the wheel to be successful; just taking something that works in another part of the world and translating it to work in India can make you successful.
I took marketing 101 with Subimal Chatterjee, and he always had examples of India products and advertising. Something that stuck with me about his lessons is that he always said the way to succeed in a market like India was to reverse engineer a product to a more simplified and cost efficient version of the original product. The majority of consumers in India are below the middle class and if you can offer a product that they need and can afford, that in itself can be revolutionary.
I made a bunch of new friends which helped broaden my network on a local and international level. The relationship you develop with the people on the trip is unmistakably different than what is provided in a classroom. For example, I didn’t know Sarah was as outgoing as she was even though I had a class with her prior to going on this trip. (She won the most adventurous person on the trip) Also, the e-buddies can be an invaluable tool if I ever decided to open up an operation in India. I will have a pool of talent I can draw from to help me establish myself and even partner up with.