This morning the LPU students and staff gave us a tour of LPU’s campus and spent most of the morning in a conference room listening to the University Vice Chancellor talk about the University and answer our questions about India and LPU. One of the most important things I took away from what he said was, “There’s no one way to live. People live in different kinds of ways.” This really gave me pause as I began to consider that there may be nothing wrong with some of the poverty (or what I’m considering poverty) that I’ve perceived on this trip. Some of the poverty is certainly a problem, like the children begging in the streets but previously I was lumping them in with those who own small shops and vendors stands on the sidewalks just because they look poor to me. The Vice Chancellor’s comments helped me to start differentiating the truly abject poverty that’s problematic here.
Another speaker we heard from was Vishal Sarin, a senior lecturer in economics at LPU. I thought he did a terrific job putting numbers to the kind of growth and economic development India is experiencing. Some of the more impressive numbers were India’s 8% GDP growth by 2006-2007 and only slightly smaller percent growth in regent years, stunted by the economic recession. Also, the figures for the growing middle class and the 47 million person surplus of working age people in India compared to the 17 million person shortage in the U.S. Talking to Professor Sarin after his lecture, he commented on how poverty is defined. If a person is content making Rs. 20,000 a year, he said he wouldn’t consider them poor. While this view isn’t completely satisfying to me, it does help me understand that everyone I see who is selling their wares on the street next to a pile of garbage may not be suffering but satisfied with their lot in life.
The last speaker was Mr. Navein Junega, director of Academia Industry Interface. As he was speaking, I became very curious how LPU funded buying 600 acres of land when we’ve been hearing how expensive Indian land is. The answer I got was that they have a good history of paying their loans so banks are more than willing to lend to them but since they’re the first private university in the country, the money had to come from an existing source, namely their “promoter,” the Lovely group. What I take away from this is just how successful and how deep the pockets are of the Lovely group.
We broke for lunch and I finally got to meet Pawandeep, by e-buddy. Not only did I get to meet Pawandeep, but also some of her friends. It was so nice to finally put a face to the name and be able to ask questions and get answers about Indian culture in real time. Unfortunately, our time together was brief because circumstances prevented her from coming into town with us. I’m still not exactly sure why but she said that she wasn’t part of the LPU group going with us.
Following lunch, we departed for Jalandhar and the most popular Hindi temple in India. Thankfully, I had also been paired with Eliza as an e-buddy and she became my guide through the temple along with Caroline and her e-buddy, Deepna. I’m glad I had an Indian with me to help me participate in the rituals and understand the Gods they pray to. Adrienne lent me her scarf to cover my head (our e-buddies said this was customary in the temple and shrines) and I’m pretty sure it earned me a “special blessing” in the form of a garland necklace of flowers from the priest at the first temple. I was impressed by how much our e-buddies knew about their beliefs and with the level of delight in which they explained them to Caroline and me. I asked them what their prayers are to the Gods. Quite similar to my own prayers, they ask the Gods to watch over their families, for calm, and for money.
Next we stopped at Lovely Auto Sales where we learned more about the auto market. Lovely Auto sells Muruto Suzuki cars and Bajaj motorcycles (two wheelers as they call them). They chose to sell Muruto because they had the largest market share, about 80% at the time Lovely was getting into the auto business. This was a wise decision since Indians are looking to buy cars they can get service and spare parts for easily. The more popular a brand is the easier and cheaper they would be able to do repairs since the market would be so large. That being said, customers’ first question when buying a car is how much fuel the car uses. It sounds like cost of ownership is a huge factor when Indians buy cars. Even so, there’s a threshold since in the middle part of the market that Lovely caters to, people don’t want to spend enough for an electric or hybrid car. Another aspect of the market related to the growing middle class and increasing wealth of all Indians is that all motor vehicle sales are on the rise. Bicycle owners are upgrading to motorcycles or scooters, motorcycle/scooter owners are upgrading to cars, and car owners are buying bigger cars or additional cars.
The Lovely group has certainly positioned itself to capitalize on the growing buying power and expenditures of the Indian people from going on to higher education to upgrading their vehicle. This family owned company has been ahead of the curve in terms of foreseeing what industries were/are about to bloom in India.
The Lovely Sweet Shop was our next stop, just down the street from Lovely Auto Sales. Sweets in India include cookie confections made from milk and sugar as well as salty types of cookies. The shop was packed with patrons buying sweets. The frenzy inside to buy sweets and the workers outside, packing the goods in shining wrapping paper all looked like something out of Charlie and the Chocolate Factory. The sweets we sampled were very good and like nothing I’ve had before. Others in our group agreed and had to decline more samples because they had already eaten so many. We met with the Lovely brother who runs the shop discussing strategies he could use to bring his sweets to the U.S. market. My idea was to introduce them at state fair booths since people are looking to try something new and exotic at these events. He got many good suggestions from our group including universal disapproval of his own idea to market them at 7-eleven stores. Everyone agreed his product was more suited for marketing as a luxury item that should be sold at a boutique-type shop.
Following Lovely Sweets we were off to a restaurant for dinner. The restaurant had exhibits of ancient Indian culture with live demonstrations. Caroline and my e-buddy insisted we try water balls. After trying to politely refuse, I finally gave in. I was already getting nauseous as I watched an Indian family ahead of us inhale these small pastry shells filled with a cold, watery, spicy liquid. They ate them whole even though they would take up nearly all the space in your mouth then sipped the remaining liquid in their dish. When my turn came, I got it down as fast as I could. Up to this point, I didn’t realize the liquid was cold. That was the first surprise. The second surprise was the spice burn in your throat after you swallowed. I’ve been able to stomach everything we’ve been served on this trip but this was nasty.
Finally, we went in for some Punjabi food. It was the same large-metal-dish-with-five-metal-cup setup but the sauces and vegetable mixes in the cups were different than we’ve had before. Gujrati food is still my favorite for its sweetness but this was also good. The rice pudding for desert however, was a little strong. There’s some spice that shows up in many Indian deserts. If it’s too strong, I can’t enjoy it. I’ve been asking around as to what it is but haven’t found anyone who can identify it. Very different than anything I’ve tasted.
Even though it had been a long day, it wasn’t over yet. We went back to LPU for another bonfire, dancing and early Lohri celebration with our e-buddies. Lohri is a Punjabi holiday to mark the end of the harsh winter. We were served peanuts and “sweets” (tiny sweet cookies with sesame seeds) to throw into the fire while making a wish or asking for a blessing. We moved around the bonfire in a circle, everyone throwing their food into the fire. Our e-buddies sang the songs to mark the day.
Our e-buddies also organized a round of musical chairs, complete with prizes for the winners. I was really taken with how they went out of their way to make sure we had a good time. WE danced around the fire for a while longer then headed back to the dorms (hostiles as they call them). I’m not sure if I mentioned this earlier but the LPU students explained that the bucket in the shower is how to bath with hot water. Since hot water doesn’t flow through the shower head, you fill the bucket with hot water from the tub spigot and dump it over you with the cup. That bucket in our hotel room had a purpose after all!
Pictures from Day 4